WEEDAR
cannabis products retailer
WeedAr is a fully-integrated ecosystem that connects cannabis brands to a revolutionary loyalty and distribution platform, powered by unique cutting edge technology.
The results of our collaboration with WeedAr
3X
3x initial capitalization increase
full-cycle
coverage: from cultivating to distribution
286%
number of active customers increase
Challenge
Our job was to develop a cannabis products e-store. It had to have a handy admin panel to support brands and delivery partners. Also integral parts of this store should be:
the catalog in the AR
the NFT marketplace
convenient delivery.
Solution
Key benefits, as the result of features introduced
Expand business perspective
Usage of NFT and AR technologies allows businesses to become an object of intellectual property
All of WeedAr’s intellectual property becomes valuable and opens up the potential for technology licensing.
Synergetic partnership
Handy distribution platform empowered by next-generation technology
More than 20 cannabis brands connect with customers from all over the southern California region through the mediation of the distributors. It became possible with the admin pannel which we introduced.
Partners handle orders and their public data in their personal accounts. Orders are delivered on the optimal route due to integration with Google services.
Differentiation with unique user experience
AR and NFT technologies
The introduction of Augmented Reality technology allowed us to create a unique user experience within the e-store. Users are able to view the product in detail and from different angles, as in real life. Developed by us, the AR engine based on ARKit allowed us to customize the behavior of appearing products to match the desired preferences.
Studies reveiled the potential need for collecting boxes of the purchased products. We did so, and to a higher degree, letting our buyers store the NFT copy of purchased items in the AR stash box. This unique ownership is confirmed by blockchain and makes collecting limitless. Furthermore, any of those products could be sold or sent to another user with transaction confirmation.
Operational optimization
Business logic optimized by the introduction of separate product layers
We reviewed user, partner, and product flows. 4 different product layers were introduced:
Admin panel
The interface of the visual point of control and remote database.
Partner page
Partner’s personal page for managing orders, product prices, and tax fees.
Integration layer
Additional logic by partner request for exporting/importing data related to orders from/to Parter’s origin database.
Client & Courier mobile applications
End customer interface for making orders. Partner delegates the execution of the order.
Technologies Introduced
Node.js, React Native, Swift, Solidity
A high level of expertise in mentioned languages leads to iterated and planned technical goal reach;
iOS
In order to cover the most-paid audience and provide the best native experience, we have focused on iOS with further distribution in the App Store.
Geo-Location
Integration of Google services for locating helped to cover tasks and the most optimal routing for delivery and user positioning.
AR
We provided a unique solution to work with content in an entirely different manner than competitors could.
Firebase
Reach package of tools solved multiple problems such as authentication, notifications, crash reports, remote configurations, etc. in the safest fashion.
AWS
Managing the server was simple and clear using the AWS control panel so customers could see loads at a specific moment in time.
NFT unique drops
A unit of data stored on a digital ledger, called a blockchain, that certifies a digital asset to be unique and therefore not interchangeable.
Amplitude
The behavior of our users, conversation, and funnels was gathered in the dashboard creation. Generalized information became easy to understand. On the other hand, it provided a significant basis for deep analysis and user-splitting into audiences with further ability to hypothesize and check causations and correlations.
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